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You can learn
a lot from books.
The solution
to almost any problem can be found in a book somewhere,
and that includes problems you may be having with your
job search.
In fact,
there's one book I've used since 1996 to generate
creative new ideas -- at will -- to produce job-hunting
breakthroughs for my clients and readers.
Here's the
funny part: It's not even a book.
It's a
collection of 56 idea-generating cards, called, "Thinkpak:
A Brainstorming Card Deck," by Michael Michalko. And it
ought to be required reading for anyone in search of new
ways to solve old problems.
"Thinkpak"
helps you break out of habitual modes of thinking by
forcing you to look at a given subject in nine different
ways, arranged around the mnemonic SCAMPER.
They are:
Substitute; Combine; Adapt; Modify or Magnify; Put to
other uses; Eliminate; Reverse or Rearrange.
This week,
I'll apply the first three SCAMPER principles to
problems found in the typical job search and see what
creative solutions we can come up with ...
1)
Substitute: How can you substitute something new in
your job search efforts?
Ideas:
If you've been applying for advertised job openings for
weeks and months with no results, what if you applied to
companies without advertised job openings?
What if
you got to know decision makers at five organizations
you wanted to work for, met with them, and presented
possible solutions to their problems, based on your
research and experience? Might they create a new job for
you? Yes. It happens all the time. All you have to do is
substitute the hidden job market for the advertised
one.
Could you
substitute a different job title? Say, Traffic Manager
instead of Production Supervisor? Or Trainer instead of
Classroom Teacher?
What if
you sent your cover letter and resume to a different
department, say, the Accounting Department (if you want
a job in bookkeeping) instead of HR?
Could you
substitute snail mail, a courier service or faxing
instead of emailing your resume? Another size or color
envelope for number 10 business envelopes?
Who else?
What else? Where else? When else?
2)
Combine: How can you combine something else with
what you're doing to get hired?
Ideas:
What can you combine with your resume when applying for
jobs or going on job interviews? A collection of work
samples from past jobs? A new mini-project -- produced
specifically for the job you seek -- such as a small
software program, marketing campaign or how-to guide?
What can
you combine with your cover letter? You can attach a
lottery ticket, with the phrase, "Hire me and you'll
never have to trust blind luck again." Or a small stone,
with the phrase, "Your business is about to get rocked."
Or a key, with the phrase, "Great employees are the key
to higher profits." (I've received variations of each of
the above in the mail, by the way.)
How about
combining a YouTube video of you giving a presentation
with your LinkedIn profile by linking them to each
other?
3)
Adapt: How can you adapt something else to your job
hunt?
Ideas:
What have your friends done to find jobs that you can
adapt to your situation? What do their resumes look
like? How do they follow up with employers after
submitting first contacting them? What do they do to
follow up after job interviews?
What could
you adapt from the world of sales and marketing?
How about
a product demonstration, like the kind you see on QVC or
at the state fair? How about giving something of value
to friends, similar to how Hare Krishnas used to hand
out flowers at airports, to gently "obligate" them to
give you job leads in return? What if you marketed
yourself to employers the way Hollywood promoted a new
movie?
What could
you borrow from fundraising to use in your job search?
Music? Golf? TV news? Gardening? Architecture? Warfare?
Internet dating?
Stay tuned
next week for the remaining four SCAMPER principles to
help you solve your job search problems!
Kevin
Donlin is Creator of TheSimpleJobSearch.com. Since 1996,
he has provided job-search help to more than 20,000
people. Author of 3 books, Kevin has been interviewed by
The New York Times, Fox News, CBS Radio and others. His
free report, The Simple Job Search Manifesto, is found
at
www.TheSimpleJobSearch.com. |