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Networking to
find a job is like yard work or exercise: If you really
want to avoid it, any excuse will do.
Some of the
most frequent excuses I hear from job seekers about why
they're not networking effectively are "I'm too shy,"
"I'm too busy," and "I really don't need any help."
(Show of hands anyone?)
But if
you're mired in a prolonged job search, maybe it's time
to rethink your networking strategy and confront those
excuses head on.
If so,
here are three common networking excuses -- and
solutions that can help you today ...
Excuse
#1: "I'm too shy to network."
Solution: Take heart -- so are most other people!
"It's a
myth that you have to be an extrovert to network. It's
not about personality at all. Networking is simply a
skill," says Donna Fisher, author of "Power Networking:
59 Secrets for Personal & Professional Success."
One answer
is to focus your attention on others and how you can
help them, because doing so automatically makes you less
self-conscious. "Once you realize that others feel
awkward, too, you're going to feel more natural, network
better and gather valuable information," says Fisher,
who confesses to being somewhat shy herself.
Yet, even
an introvert can start a good conversation. All you have
to do is let the other person talk about themselves.
Fisher suggests these openings the next time you find
yourself at a networking function:
- "How
did you get involved with the ____ Club?"
- "Can
you tell me a little bit about this organization?"
- "What
made you decide to go into your line of work?"
Excuse
#2: "I'm too busy to network."
Solution: Rethink what "busy" really means.
I submit
that you can find time to do anything, if you find the
right motivation first.
If I put a
gun to your head and said, "Network tonight, or else,"
you would skip dinner, head to the local Rotary Club and
be networking like a senator.
You can
find the motivation -- and time -- to network when you
realize that your life is at stake here. Literally.
Because time is life. And if you have no job, or dislike
your current work from 9-5 every day, those unhappy
hours of your life are gone forever.
I think
most folks lose their motivation to network because they
feel pressured to find the perfect job lead today or
meet 50 people tonight. But you don't need to move
mountains every day to network effectively.
According
to the book, "1,001 Ways to Market Your Services," by
Rick Crandall, a Stanford study found that "small
increases in the size of your network can double your
odds of success. If your existing networking is not
producing much in the way of referrals, try to add 10%
in high-quality contacts. They can double your
results."
So, if you
know 250 people by name, a 10% increase in your network
would mean 25 new contacts. Regardless of your number,
the key is to take small steps. Meeting just one new
person a day will put 30 new names in your network this
month, and will likely double your number of active job
leads. Are you too busy for that?
Excuse
#3: "I really don't need to network."
Solution: Why struggle when others succeed so
easily?
According
to Donna Fisher, the "Lone Ranger Mentality" can hamper
your networking and your job search. Call it an
occupational hazard of growing up in America. "It can be
automatic to think, 'I'll figure this out on my own,'
instead of 'Who do I know who's already done this and
can help me get it done faster?'" says Fisher.
You may
think you can go it alone, but why? You can gain access
to years of knowledge and shave weeks off your job
search simply by asking the people you know for help.
But keep
this in mind: Everyone keeps score. If you borrow a cup
of sugar from your neighbor, they will remember. If you
call your brother at 3 am to ask for jumper cables, he
will remember.
And if you
ask networking contacts for job leads, they will
remember. So be sure to pay them back by giving freely
of your time, knowledge and talents in return.
Why not
put some "karmic cash" in your networking account and
start giving to the people in your network today?
Kevin
Donlin is Creator of TheSimpleJobSearch.com. Since 1996,
he has provided job-search help to more than 20,000
people. Author of 3 books, Kevin has been interviewed by
The New York Times, Fox News, CBS Radio and others. His
free report, The Simple Job Search Manifesto, is found
at
www.TheSimpleJobSearch.com. |