|Do I Have to Send a Cover
Letter When Applying Online?
If you ask me, cover letters are
essential whether you are mailing a hard copy of
your resume or applying online. Candidates seem to
be confused when applying to an online application
when asked to upload or copy and paste their resume;
are they supposed to include a cover letter as well?
It is always in your best interest to include a
cover letter; a cover letter is an introduction of
what you will bring to the company and sets the tone
for what’s to come in your resume. You can also
include information that may not be found in your
resume such as your interest in relocating or to
explain a career transition. It’s also a fantastic
platform for highlighting a few key achievements to
grab your reader’s interest.
Sending a cover letter will give you an instant
advantage over those candidates that don’t send one
but sending a customized cover letter will increase
that advantage even more. If it is a situation where
you are lacking key details such as a company being
listed as confidential or no contact name, do the
best you can. Align your cover letter with the
position description as much as possible. Pull out
keywords from the description and interject them
into your letter.
If you haven’t already, you may need to consolidate
your cover letter and resume into one document when
you apply online. This is also a good idea if you
are sending your resume as an email attachment. The
fewer documents for your recipient to open, the
I always advise clients to send a cover letter. It’s
good business etiquette, it makes you appear
thorough and detail driven and it gives you an edge
over those that neglect this crucial component of
the application process.