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LinkedIn Sample 1 -- Jane Smith, Visionary Marketing & Management Expert
by Megan Koehler, CARW
Jane Smith’s Summary

Focusing on the big picture without losing sight of the details is how I approach every project.  I’m an expert in marketing and project management but what sets me apart from the masses is my unique ability to see things from both a creative standpoint as well as a business perspective.  This unique vantage point allows me to identify and initiate inspired results that support business objectives.  Currently I’m continuing to seek out a diverse opportunity in which I can lend my expertise and talent for orchestrating marketing campaigns that get results!

Jane Smith’s Specialties

Project Management, Marketing, Business Assessment, Fundraising, Strategic Networking, Visual Presentation, Brand Development, Team Leadership, Brand Development, Process Improvement, Project Design & Development, Public Speaking, Studio Arts, Community Relations, Creative Problem Solving, Liaison & Mediator

Jane Smith’s Accomplishments

After personally revamping an email marketing campaign I was able to increase the email open rate by 30% which led directly to an increase in sales.  I was able to do this by assessing and analyzing data from the target demographics which I used to determine which marketing campaign would be the most successful. Throughout this process I discovered that the email database was the most valuable company marketing asset and initiated a switch to a new internet service provider which allowed a more efficient way to track and market to customers.

I have held a variety of positions for several local and national political campaigns including campaign manager, deputy manager and marketing director. These positions were continually-changing and fast-paced and were a great opportunity to gain considerable experience driving projects and leading cross-functional teams to consistently meet campaign objectives.  Using my natural ability to network and orchestrate special events I was able to raise $350,000, $351,000 and $150,000 for three separate political campaigns.

I have an enterprising spirit which I put to good use in the creation and launch of a jewelry design business. I developed and promoted the brand and image and grew the business into a successful and respected company.  Through comprehensive market analysis I created and implemented a marketing strategy to promote the product lines and was able to secure retail distributors in eight states as well as have my jewelry featured in Lucky Magazine, Family Circle, and on the cover of Central Florida Bride Magazine.

Jane Smith’s Professional History

Event Marketing, Digital Marketing, Marketing Analysis
Personal Democracy Forum, New York March 2009 - Present

Deputy Manager
Kosmas for Congress, New Smyrna Beach FL Nov. 2007 - March 2008

Campaign Manager
Mayor Buddy Dyer Re-election Campaign, Orlando FL Feb.2007 - Nov. 2007

Campaign Manager
Pete Burkert Campaign for State House, Fort Myers, FL Sept. 2006 - Nov. 2006

Campaign Manager
Bob Sindler Campaign for State House, Orlando, FL Nov. 2005 - July 2006

Owner
Allume Jewelry, Orlando FL 2001 - 2006

Jane Smith’s Additional Activities

New York
Founder, Social Capital; New York Tech Meetup, NYSIA, Board Member, New Leaders Council

Florida
President of Orange County Democratic Professionals Council; Chair of Special Events of Junior League of Greater Orlando; Mayor Crotty’s Women’s Leadership Summit Host Committee; League of Women Voters Board of Directors; Habitat for Humanity Development Committee; Co- Founder of Bold Women, Big Ideas; Toastmasters CTM; Tiger Bay; Democracy for America; Orange County Democratic Party; Young Democrats

Committee for Fair Elections, Orlando FL 2005
Orange County Steering Committee Member

Jane Smith’s Professional Development

Rollins College, Studio Art, B.A. 2002
New York University Summer 2000
Steve Ybarra Campaign Training January 2006
Emily’s List Campaign Training February 2006
Emily’s List Campaign Training September 2007
Home Builders Campaign Training July 2006
Emily's List Finance Training March 2008
NYU Small Business Course July 2008
NYU Digital Marketing Classes 2009

She's Geeky, PodCampNYC, WordCampNYC, SocialChangeCamp Government 2.0, South by Southwest Interactive 2009, Creative un-Conference, Social Change Camp, Barcamp, Personal Democracy Forum, Persuasive Technology, 2009

Search Market Expo, Interop, Web 2.0 Expo, Machine Learning Conference, Systems Thinking Annual Conference, Milken Institute Global Conference, Florida Democratic Party State Conference, 2008

Milken Institute Global Conference, Florida Democratic Party State Conference, 2007

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Megan Koehler is the owner and lead writer at ContempoResume.  As a Certified Advanced Resume Writer and personal branding strategist, she enjoys collaborating with clients to leverage their value proposition and promote their personal brand through powerful, strategic and customized resumes and social networking profiles. Megan has worked with clients throughout the world in all industries and career levels to help them achieve their professional goals.




 











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