|Using LinkedIn to Further Your Career
Earlier this year, Microsoft commissioned a study
which asked hiring managers how much they used the
internet to check out prospective candidates. Here’s a
couple of interesting results:
- 57% used professional and business networking
sites (such as LinkedIn).
- 98% used SOME internet resources to check out
This tells you that you need to have a positive
presence on the internet, because your next boss is most
likely going to check you out – perhaps even before ever
setting up an interview.
Google your own name.
For professionals, LinkedIn is one of the best places to
have a presence. A solid LinkedIn profile will show
employers that you have great skills and are interested
in making a larger contribution to the world.
But there’s a lot of other aspects to LinkedIn that many
aren’t aware of. First, who do you connect with on the
site? These people may well be the source of your next
job. These connections also tell employers what kinds of
networks you might be able to tap to help you do your
job and make that larger contribution.
Second, what groups do you belong to? There’s a great
many professional groups on LinkedIn, with other people
who are active in your fields of interest. An employer
can tell a lot about your career by the groups you’re
Third, how are you contributing to relevant
conversations in the LinkedIn groups? This is where you
can really show your expertise and desire to contribute
to others in your profession. Just remember: You should
always be interacting as a professional. This isn’t the
place to put others down.
Fourth, you can find out a lot about prospective
employers by looking for THEIR presence on LinkedIn.
Often there’s company profiles, and you can search for
current or past employees that you might already be
connected with. I’ve been able to use these connections
to get unfiltered information about companies in my
area, and even to give me introductions to hiring
As the network on LinkedIn grows, it’s worth your time
to develop and expand your professional presence on the
site. Develop the connections which will make you more
influential in your field. Research the companies and
industries you want to work in.
It may just give you your next job!