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Networking is about "working a
network." Networking is by far the reason how most
people find work. Yet, because it requires a lot of
commitment and effort, job seekers tend to push it aside
until they feel they have no choice but to try it.
What Is
a Network?
Wikipedia defines a "social network"
as "a social structure made of nodes which are generally
individuals or organizations. It indicates the ways in
which they are connected through various familiarities
ranging from casual acquaintances to close familial
bonds."
In simple terms, a network consists of
people with whom we have a "connection."
How to Work a Network?
Working a network consists of two
things: (1) expanding the network and (2) strengthening
the network.
(1) Expanding a Network
A network is important because it
allows us to "expand our reach." Accordingly, the
bigger the network, the better since it means that we
have "the potential" of obtaining more access to things,
including information.
We all start with a small, yet
intricate, network: our family. From there, our network
expands to include our friends, co-workers, and
acquaintances. Each person in our network has their own
network, which makes the whole theory so powerful, yet
vulnerable at the same time, as the strength of the
network weakens as it expands.
(2) Strengthening a Network
A network is only good as its
strength. A good network will help you access
information not available to other job seekers and
obtain referrals from key people. That's the most
effective way to access the "hidden job market."
How to build a strong network?
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By being genuine.
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By anticipating, meaning that you
should not wait until you're out of a job to start...
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By being an active member of the
network, meaning that you should try to help other
members of your network also (give and take).
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By maintaining your network,
meaning that you should keep in touch.
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