|Keywords: The Good, The Bad, and The Overused|
|by Cathy Eng|
One of today's major buzzwords
is "keywords" and even though the English language
contains thousands of usable keywords, many are getting
used way more than they should in resumes. The secret to
keywords is to be as specific as possible, using words
that set you apart from the competition rather than put
you in a class with them. Here are some of those
keywords I would classify as good, bad, and overused.
Good: These keywords communicate power and uniqueness of a candidate.
*Be careful with entrepreneurial as it can communicate that you lack loyalty and may jump ship to start your own business at any time.
Bad: These overly general keywords are more or less a minimum requirement for any job.
Overused: So many candidates use these more trendy keywords that hiring managers’ eyes simply glaze over when they see them.
If your resume contains any keywords in the latter two categories, you may want to purge them and replace them with more specific, impactful keywords that make you stand out as a knowledgeable, well rounded candidate. Above all, be sure to select keywords that adequately describe your skills and talents (and not those you would like to have). Be confident and clear, and you can create some great keywords!
Cathy Eng is a Certified Advanced Resume Writer (CARW), author, and owner of Resume Rocketeer, Inc. With corporate expertise spanning marketing, communications, operations, and human resources, Cathy boasts a distinctive talent for maximizing client experiences to create compelling and effective resumes and cover letters that consistently win interviews. An accomplished author, Cathy also holds a B.S. in Journalism. For a free resume analysis, visit www.resumerocketeer.com.
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