Accomplished
advertising professional with a dynamic career leading high
growth and start-up companies. Known for strengthening companies
to lead in competitive markets and for delivering innovative
marketing concepts and strategies. Effectively manage the sales
cycle process from client consultation to closing including
development of pricing structures and service negotiations. Core
strengths encompass:
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Spearheaded key account development
programs that targeted, penetrated, and launched business
growth throughout Northeast, Southeast, and Midwest regions.
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Overachieved projected sales volumes
for 1999 by 74% with revenues in excess of $16 million.
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Established senior-level contact with
43 advertising agencies throughout New York City and Boston.
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Effectively negotiated and sold
30-second units of commercial advertising space to client
agencies with major accounts that included Coors, AT&T,
Lucent Technologies, Clorox, and Avon.
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Positioned Discovery Communications
as a viable advertising avenue to target viewer audiences
inclusive of preschool to elementary aged children, and
adults in the 25-54 age category.
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Orchestrated the promotion of
in-banner advertising and hotlinks.
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Secured Cable Media Production's first
million-dollar advertising sale with AT&T.
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Single-handedly negotiated and closed
the network's first on-line deal with Independent Films in
1998.
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Pioneered the organization's
cross-channel promotion programs, heightening American
Production's visibility with additional coverage in U.S.
News and World Report magazine.
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Captured the interest of clients and
professional audiences of up to 300, with powerful,
invigorating presentations illustrating the benefits and
value-added solutions of cable network advertising.
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Created innovative account retention
programs to protect key clients from competition.
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Pioneered the development of sales
and marketing strategies and advertising plans.
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Chaired weekly competitive meetings
to discuss season networks, market segments, and
departmental issues with senior management, account
executives, account planners and sales assistants through
open discussions and persuasive presentations.
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Launched the business growth and
development of this fledging network cable start-up company.
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Developed convergence marketing
proposals tailored to $500,000 budgets, mapping
multifunctional advertising packages that incorporated the
Discovery Channel's magazine, website and network.
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Spearheaded the development and
execution of Internet based hotlinks advertising.
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Collaborated with the International
Education Society on the introduction of an on-line chat
room to encourage post-viewing discussion amongst students.
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Technically astute and aware of the
network's full product set including software solutions.
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Allocated airtime programming that
strategically assigned segmented advertising blocks on a
regional level.
EDUCATION
Bachelor of Business
Administration
PACE UNIVERSITY, Pleasantville, New
York
SALES AWARDS
Recognized at 25 Top National Sales
Organizations, Media and Marketing Magazine, 1999
Excellence in Salesmanship based on
Meyer's Survey, 1995-1999
PARTICIPATORY MEMBERSHIPS
Vice President, American Management
Association, 1994 - Present
Heart Walk Captain, American Heart
Association, 1992 - 1998
Committee Member, Community
Mainstreaming Program, 1993 - 1994
Committee Member and Fundraiser,
Americans for Aids Research (AMFAR), 1992 - 1993
PROFESSIONAL DEVELOPMENT
Extensive presentations and skill
development workshops / Communispond / Speakeasy
