|
Garett Dale
4235 Taylor Street, Columbus, MO 76918
528.993.9988,
garrett@smsu.edu
Objective
To obtain a position in the account management
department of an advertising agency.
Education
Southwest Missouri State University - Springfield,
MO, December 2007
B.S Marketing (Advertising/Promotion
emphasis)
B.S. Mass Media, Journalism, & Film
Dean's List
Spring 2005
Experience
Marketing Researcher, Visit Florida, National
Student Advertising Competition, Spring 2006
-
Prepared $7MM fully integrated brand plan as part of nation's
largest student advertising competition.
-
Team placed first at regional competition in Sioux City, Iowa.
-
Developed and executed comprehensive research plan including
recruiting 120 respondents, preparing qualitative questionnaire
for 12 focus groups, and coding research data.
Media Director, Toyota Matrix, National Student Advertising
Competition, Spring 2005
-
Team placed eighth nationally out of 150 schools at national
competition in Los Angeles, California.
-
Helped develop $35MM Marketing communications plan presented to
Toyota and Saatchi & Saatchi.
-
Led team of three in creating media plan comprising media
selection, scheduling and budgeting across TV, print, radio,
out-of-home, and online.
Advertising/Marketing Intern, Wilks Broadcasting Inc.,
Springfield, MO, 1/05 - 5/05
-
Scheduled and loaded radio commercials for 20 national and
regional clients including Tylenol Blockbuster Video, and
Enterprise Rent-A-Car.
-
Responsible for scheduling more than 500 individual spots across
all day parts.
-
Wrote three press releases announcing concert sponsorships
distributed to local media.
-
Developed promotional plans, and helped with all executional
elements for three area concerts.
-
Worked 12hours/week while maintaining a full course load.
Customer Courtesy Associate, Wal-mart Stores Inc., Springfield, MO, 6/03 - Present
-
Awarded "four-star cashier" out of more than 50 cashieres for superior performance.
-
Selected to serve on store's risk management team.
-
Work 30hours/week during school year, and full-time throughout the summer.
Activities/Interests
-
Gold Student Addy Winner, 2006
-
Southwest Missouri State Film
Festival, Entrant, 2005
-
American Advertising Federation,
Member, 2006 - Present
-
Marketing Club, Member, 2005 -
Present
-
Alpha Kappa Psi Business Fraternity,
Member, 2005 - Present
-
Southwest Missouri State Ad Club,
2004 - Present
-
Interests include, sports, traveling,
hiking, photography, and the letter E
|
