1301 E. Debbie Lane, Mansfield, TX
SENIOR MANAGEMENT EXECUTIVE -
PRESIDENT / CEO/ CMO / COO
Senior executive with verifiable
year-after-year success achieving revenue, profit and market
growth objectives. Extensive experience in centralizing national
procurement activities and reengineering global organization
templates, which required deep understanding of critical business
drivers in multiple markets. Highly successful in building
vendor relationships that drive cost reduction and margin
increases. Led and motivated teams comprised of 1,000 employees.
and managed P&l. for major retailers exceeding SL5 billion in
annual revenue. Conversant in Spanish. Available for travel and
P&L Management/Budgeting, Staff Development & Leadership, Sales &
Merchandising, Procurement Operations
Category Management, Strategic
Supplier Development, Supply Chain Optimization, Marketing &
Product Management, Operation
Reengineering, Performance Improvement, International Business
CHIEF MERCHANDISING OFFICER. The Homeworld Hypermarkets.
Tianjin. China 2005 - 2007
Leading retailer with 50 hypermarkets
across Northern China, generating $1.2 billion USD in annual
Recruited by CEO to westernize merchandising operations within
an autonomously run Chinese-owned hypermarket. Rapidly acquired
comprehensive knowledge of Chinese marketplace, and developed
detailed business plans to compensate for cultural differences.
Held full P&L accountability. Functional areas of responsibility
involved fresh, grocery, hardlines, private label, softlines,
direct sourcing, procurement, information services,
merchandising, advertising, and research. Managed 500 direct
reports and 1,000 indirect reports. Reported to President.
Operations Reengineering - Bottom-Line Improvement -
Category Management - Market Positioning
Led the complete reorganization and
centralization of merchandising operations in three-month
timeframe. Reduced headcount from 586 to 323.
Conceived and implemented a model
store that standardized all merchandising flow and fixture
requirements, saving company $200,000 USD per store remodel.
Created and employed first formal
Category Management program, monitoring expenditures and
supplier performance, improving shelf space productivity,
and driving ongoing price improvements.
Developed and introduced "Category
Captain" program that optimized supply chain operations
through strategic relationships with key vendors in China.
Carved strong brand position "Spend
Less/Live Better" around improved economic, social, and
living conditions in China.
Devised a pricing strategy that
improved competitive position and increased margin by 22%.
VICE PRESIDENT, MERCHANDISING (2003 - 2005)
Hired by CEO to improve sales and
merchandising operations for this multi-format (Marsh, LoBill,
O'Malia's) supermarket chain with 100 locations. Held full P&L
responsibility. Functional areas of responsibility involved
grocery, general merchandise, healthcare and beauty (GM/HBC),
produce, deli, bakery, meat, fuel Rx, advertising, marketing,
pricing, and plan-o-grams. Managed 500 direct reports and 1,000
indirect reports. Reported to President.
New Process Implementation - Revenue &
Profit Growth - Brand Repositioning
Pioneered the development and
implementation of industry's first ever "Lifestyle" format
rooted in consumer shopping behaviours and "solution"
Designed a new approach to pricing in
conjunction with Willard Bishop Consulting, increasing
overall margin by 62 basis points.
Spearheaded brand centric marketing
strategy "Experts in Fresh" focused on meat, produce and
deli/bakery. Initiated campaign across TV, radio,
billboards, and circulars, improving market share by 100
basis points despite stiff competition from Wal-Mart and