VERONICA TULLEY
#4 Windemere Lane ~ Portland, Oregon 97205
503-555-1212, support@resumeedge.com

MARKETING EXECUTIVE

Product Management ~ Strategic Planning ~ New Product Development

Dynamic, award-winning Executive with outstanding success creating and launching new AT&T products for domestic and international markets. Granted a Patent for an innovative card feature used to acquire new clients. Skilled in reducing marketing costs, managing cross-functional teams, and administering multi-million dollar budgets. Willing to relocate. Additional capabilities in:
 

Industry Analysis E-based Capabilities

Consumer Research New Internet Services

Marketing Initiatives  Opportunity Identification

PROFESSIONAL RECOGNITION

• Selected, AT&T Emerging Leaders Program, with less than 5% of employees chosen, 2001-Present

• Recipient, AT&T Circle of Excellence Presidential Award, April 2000

• Granted, US Patent, "Establishing Billing Arrangements for a Calling Card in a Telecommunications Network," January 1999

• Recipient, AT&T Vice Presidential Achievement Award, March 1998

• Recipient, AT&T True Spirit Presidential Award, Individual Winner, February 1997

• Recipient, AT&T Patent Incentive Award, May 1996

PROFESSIONAL EXPERIENCE

AT&T 1983 - Present
Division Manager, Marketing strategy and Offer Development, Consumer Services (2001-Present)

• Direct strategic planning of Internet, high-speed access and telephony services with $1.7 billion annual revenue, including short and long-term blueprints for market share and revenue growth.

• Identify marketing initiatives through customer research; develop targeting and segmentation plans.

• Analyze industry trend and competitive landscape; oversee opportunity identification and evaluation; construct business cases; formulate new offers and promotions.

• Create, track, and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets, and product mix.

• Drive branding guidelines across the organization and with external partners.

Marketing and Sales Director, Consumer Services (1999-2001)

• Led team in launch of new telephony and high-speed Internet services, including customer identification, sales planning, channel mix, pricing, promotion, and customer experience definition.

• Developed strategic business plan for new venture into consumer DSL broadband service.

• Directed formation of E-based capabilities, including web site, E-sales, E-care, and E-billing/payment.

• Supervised in-house and outside agency creative staff in developing logos, web site, direct mail, and e-mail acquisition marketing; functioned as point person in external partner negociations.

Product Management Director, Consumer Services (1997-1999)

• Increased market share by 35% in local voice service launch leveraging switch resale, cable, and wireless technologies; defined operational plans to integrate TCG and AT&T following $12 billion acquisition.

• Managed $1 billion business unit; led supplier negotiations, oversaw financial and operational results.

Strategic and Business Planning District Manager, Consumer Services (1996-1997)

• Prepared strategic and business plan communications for presentations to AT&T Board of Directors, industry and financial analysts, suppliers, partners, and employees.

• Led team of 55 representing 15 functional organizations in $1 billion Business Unit.

• Ensured success of new corporate venture by strategizing business plans, cases, and market scenarios.