|Sales and Marketing Expert Resume Sample
123 Main Street, Anytown, USA
ACHIEVEMENT-ORIENTED SALES & MARKETING EXPERT
Creative, passionate and dynamic professional with a broad-based
transferrable skill set in sales, marketing, and management.
Thrives in fast-paced environment with the unique ability to
focus on the big picture without losing sight of the details
while maintaining focus on achieving bottom-line results.
Decisive team leader with exceptional ability for developing and
leveraging comprehensive strategies that support brand
objectives and achieve sales goals. Earned a reputation as a
high-energy leader willing to take on challenges others passed
by. Consistently exceeds sales targets using innovative
marketing strategies with a key focus on customer needs.
- Strategic Business Planning
- Creative Marketing Strategy
- Trend Forecasting & Analysis
- Training Program Development
- Product Image & Presentation
- Risk Assessment & Avoidance
- Motivational Team Leadership
- Cross-Functional Collaboration
- Employee Development
Exceeded year over year sales goals
to achieve the 3rd highest sales award - "Ruby" for top 10%
of sales in the nation. Ranked 62 out of 616 nationwide.
Ranked as top producer and awarded
"Outstanding Individual Sales Performance" award; ranked 1st
out of 75 representatives.
Created and executed targeted and
strategic business plan to manage 3 member territory alone;
exceeded year over year sales goals and recognized with
Diamond Award for highest sales award; ranked 2nd out of 477
nationwide and in top 3% sales in the nation.
Conducted knowledgeable and
influential presentations resulting in surpassing yearly
sales goals by 800% and achieved the highest sales award,
President's Club, for top 10% in the nation.
Developed and launched creative
marketing strategy for product promotion to large chain
accounts; presented comprehensive in-service training
program on product features, cost analysis, and
profitability to achieve 225% of quota with branded product.
Assisted fashion coordinator with
gathering and disseminating product and fashion information
for all areas of the company lending expertise to the
presentation of the monthly fashion forecast and product
Provided well formulated training
strategy to communicate detailed product knowledge,
formulary selling skills and navigation for new sales
MANAGEMENT & TRAINING
Developing, coached, and
motivated 13 member team in product merchandising, sales
strategy, and selling techniques by creating a performance
driven culture to promote accountability and personal
responsibility; led the region to a #1 finish (out of 25
regions) in the National Merchandising Contest.
Collaborated in the development and
management of yearly business plan including sales
directives, customer targeting, budgeting, resource
allocation and ROI optimization to create a plan that
aligned district and regional goals.
In recognition of superior
performance, quickly progressed within company to Regional
Trainer; entrusted with special projects and promotions,
training programs and initiatives including product
knowledge and selling techniques for cosmetic department
JANE SMITH, PAGE 2
Account Coordinator, Trainer,
Regional Manager, 2007 - 2010
ABC Inc., Anytown, USA
Presented offsite training to
product retailers, secured sales of seasonal merchandise at
large national chain, and, coordinated and developed
merchandising of cosmetic line and men’s and women's
fragrances in two major retail chains.
Secured 95% of product placement
requests achieving optimal placement and increased sales.
Moved progressively through positions of increasing
Assistant Fashion Coordinator, 2002 - 2007
Traveled a 10 state region, servicing
seven major retailers with responsibility for setting up new
plan-o-grams, adding new merchandise, processing returns,
and merchandising costume jewelry displays.
Promoted to Assistant Fashion
Coordinator after one year; worked in tandem with Fashion
Coordinator to receive all fashion samples, order additional
samples, determine trends, choose samples for retail, and
set price point.
Representative, Field Sales Trainer, Senior Sales
Representative, 1998 - 2002
ABC Company, Anytown, USA
Generated sales of
Pharmaceutical/Biotech industry products with a demonstrated
record of repeatedly surpassing sales quotas with an
emphasis on leading top performing, client focused teams.
relationships with medical specialists, prescribers, and
industry experts to effectively and consistently identify
and capitalize on opportunities to penetrate and develop
Created, developed and implemented a
territory pharmacy in-service training program on product
features and benefits, cost analysis and profitability to
achieve 225% of quota.
Developed, organized, and conducted
district and regional training initiatives including product
knowledge, clinical information, managed care and selling
techniques for all levels of personnel.
Representative, 1990 - 1998
ABC Healthcare, Anytown, USA
Managed, organized, and developed
launch of Medicare replacement plans including creating and
executing sales and marketing strategies at a local level to
fully integrate physicians, medical staff and patients on
Conducted knowledgeable and
influential presentations resulting in increased sales and
product awareness. Your browser may not support display of
Bachelor of Science - College of
Home Economics, Fashion Merchandising
University, Columbus, Ohio